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May 2009 Archives

Engage With Us On The Health Crisis
posted by Gary Karr on May 1, 2009
As I mentioned in my last post, Edelman has put together a global health crisis Twitter feed with employees from around the Edelman network. The purpose is to communicate official information, major developments and other important news to ensure our partners from around the world are equipped to deal with this crisis.
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Cheerios Gets Warning Letter from the FDA
posted by Emily Downward on May 12, 2009
Did you hear that General Mills got a warning letter from the FDA? Cheerios has been promoting its health benefits -- specifically its ability to reduce cholesterol -- in packaging, TV and print advertisements for the past two years. Although they have clinical data to back it up, the FDA says they can't make those claims without applying for a new drug approval.
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Pharma on Facebook?
posted by Ross Williams on May 18, 2009
The blog of UK-based publication Pharma Marketing News this week led with the headline “65% of psychiatrists say “no” to pharma on Facebook!”. The blog highlights an online survey conducted by Psychiatric Times revealing that the majority of psychiatrists believe that pharmaceutical companies should not be allowed to join social networking sites, such as Facebook, to promote their products.
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