October 2008 Archives
Welcome to engageinhealth.com. I’m Nancy Turett, global president for health at Edelman. We’re a global firm of specialists in helping companies, organizations and brands engage effectively with their many publics. There are 3,200 of us around the world -- in...
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An*young*haseyo – hello to all of you in Korean. My name is Margaret Key and I currently work in Seoul as the General Manager but I also have the special honor of managing the healthcare practice in Korea. We tend...
Hello readers! Here goes with the first entry in my blog. Generally, I will be focusing on the health issues facing our ageing global population as I believe understanding and maintaining good health affects everybody throughout our lives, now more...
Defining my own health engagement is tough, because the very point is that I have so many personal, professional and public stakes in health, and they all interrelate. But to get started, the first thing that came to mind was...
If you want to read the press release about the first Edelman Health Engagement Barometer it's online here.
How bittersweet but fitting -- from my viewpoint anyway -- that the day we start our Health Engagement blog is the day that The New York Times pays homage to one of the world's greatest pioneers in health engagement, Dr. Allan Rosenfield, Dean Emeritus of the Mailman School of Public Health of Columbia University.
This past week is a big week in China. The government unveiled the long-awaited healthcare reform plan for public comment. The plan set out the overall objectives, guiding philosophy, and basic principles of the reform. While the public responded well...
Hi folks, I'm delighted to be posting here, but I'll readily admit that I'm the least qualified of anyone posting to this blog to be leading a discussion about health. My expertise as head of Edelman's digital business lies in...
About to fly to San Fran for the Health 2.0 conference in San Francisco. Matthew Holt and his partners have put together an outstanding meeting. I can't remember the last time I was really excited about going to a conference.
One of the interesting findings from the health engagement barometer is that an individual’s definition of health and wellness is very broad (see slide 35). Physical, mental/emotional and financial health all affect our outlook, and the answer or solution can’t be found in one place. And while the definition of health and wellness is broad – it’s also very personal. Everyone who cares about it has a different point of entry.
Debates about health care policy in the blogosphere are sometimes detailed and complicated, or they are overly partisan, with lots of name calling. My personal favorites do their best to avoid those traps. They engage opposing arguments and readers in thoughtful discussions.
Ezra Klein, who blogs from the liberal American Prospect site, writes with a high degree of snark but is also thought-provoking in his suspicion about the potential of consumers to be able to effectively control more health care decisions.
Hello and welcome to my first post. I’ll be focusing on U.S. pharma communications, including the all-important relationships among patients, doctors, and advocacy groups, as well as issues related to chronic illness, a top issue for all of these stakeholders.
Hi everyone,
This is my first-ever blog post and to get the ball rolling, I’d like to touch upon a crucial role that perhaps most of us are playing, have played or will play in the health care ecosystem - that of a caregiver.
According to the Edelman Health Engagement Barometer, “Health Info-entials” - forming 22% of the population in the five countries surveyed - including caregivers in the traditional sense are driving higher demand for Health Engagement.
Clay Shirky, author of “Here Comes Everybody” points out that the most powerful internet health channel is people themselves. He tells a story that illustrates this – and blows the idea of “nations” out of the water -- at the Health 2.0 Conference.
I’m sitting in the Health 2.0 conference among 850 health-engaged people and listening to great ideas from visionaries from many industries and sectors. But there’s a language gap that I think is getting in the way – not just here but everywhere. Some businesses talk “consumers,” health professionals talk “patients,” tech talks “users.”
After posting observations October 22 about the need to shed old terms and engage in health with a shared lexicon, I realized that some people will question whether this really is so important. So with the help of ace editor Joe Tropiano and ace researcher Jonathan Saw, I dug up some insights from pundits. All was fascinating but I’ll spare you the Noam Chomsky and William Safire stuff because it’s super political and the engagement you’re seeking here is in health!
Along with some of my colleagues, I had the opportunity to attend the Health 2.0 conference in San Francisco last week. It was a whirlwind of activity with multiple presenters and many new online tools being shared and unveiled. As...
In this video clip at Health 2.0, Ben Heywood from Patients Like Me explains why patients want to engage each other, and want engagement from industry too.
Hello to everyone. This is my first time-ever blogging and I would like to focus on why food marketers have to take health engagement into consideration.
The Health Engagement Barometer study reveals that 63% of people are becoming more actively engaged in health issues and 40% are becoming more engaged with companies involved in health: this could be a point to consider for food companies.
The presidential campaign concludes next week – “thank goodness” may be one appropriate response – with health care as close to front and center as possible while a Wall Street rollercoaster ride dominates the news coverage. According to TNS Media Intelligence, Sen. Obama’s campaign spent a whopping $130 million on 125 ads that at least mentioned health care. And this ad is the most aired commercial in the entire campaign by either side. Sen. McCain, with significantly less money to buy commercial time, has spent $14.6 million on health care ads, Evan Tracey of TNS tells this blogger.
Ten days ago I was hospitalized due to a first episode of migraine. In the middle of this severe headache, not knowing what was happening, my father dared to mention meningitis. The doctor replied flippantly: "...yes, that might be, but... you know... just supposing, that might also be a brain tumor.”
Following this anecdote, I read a news story in Medicos y Pacientes that mentions the concept of “medicine based in affectivity.” The article suggests that physicians must make an effort to understand their patient’s perspective, applying the principles of medical humanism, in order to bring affectivity to the patient/physician relationship.
If you've been following this blog, you know that we Edelman folks and many others believe that effective engagement in health is about much more than being disease free and living long. It's about living as healthy a life as possible -- and helping others to do the same.
That includes the end of life. Alexandra Drane has come up with an inspiring message and tool for all of us. Take a look and listen...and I hope you'll share and use. I am. She has created the The One Slide. Please take a look.
Health Engagement Barometer Report - Download PDF
Health Engagement Barometer Study - Download Deck
Audio From Barometer Launch Presentation
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